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How far would you go for your client?

When the good people at HB were putting together their hugely successful "Relive the Fun" campaign, they went on the search for iconic ice cream images of the 70's and 80's. You know those ones we all have lurking in the photo album in the sideboard at home. Without heed for the inevitable slagging, Ruairi dug out a shot of himself and big sis Clare digging into HB Choc Ices on a family spin to Powerscourt Gardens. The ad below is now on display countrywide.

Not being content to humiliate himself, Ruairi also dug out shots of Grandad Jim and his own eldest kid Rian, which can be viewed on the,HB Icecream \ Relive the Fun, Facebook page. Now that's what I call "living the brand", and it was nothing to do with the promise of loads of free yummy HB classics, which now reside in the chest freezer in the garage!