Leabhar na Bliana 2013.
Foras na Gaelige tasked us to run a campaign to promote Irish Language Books in the run up to the all-important Christmas shopping season. This included running its annual Leabhar na Bliana event (Irish Language Book Awards).
We designed and implemented a multi-faceted PR campaign to include an active social media strategy focusing primarily on Facebook and Twitter.
We hosted an awards event where the President, Michael D. Higgins presented the authors and publishers of the best Irish language books with awards recognising their excellence.
A series of experiential events directly targeting the Irish speaking communities of Dublin, Belfast, Carlow, Galway, Clare and Cork featured contemporary Seanachai (storyteller) Liam MacAnBhaird who travelled the country in an eye catching branded VW Combi van spreading the story of the new Irish language titles and gifting books to libraries, schools and Irish Language groups.
A host of promotions ran in national press, radio and TV highlighting the Irish language titles.
We designed and built a number of websites including Leabhar.ie to act as a hub of information on Irish language books and to facilitate the sale of these books online with direct links to the publishers as well as links to stores around the country where the books were available.
Over 1000 people attended our various events where they had a first hand opportunity to familiarise themselves with the range of Irish language books available and be entertained in an irreverent manner that dispelled any preconceptions they might have of Irish literature being the preserve of the old or ‘fuddy-duddy Gaelgeoir’.
Publicity appeared across all national media including photographs and articles in The Irish Times, Independent, Irish Examiner, Irish Daily Mail, Belfast Telegraph, Irish News, Sunday Business Post, RTE Morning Ireland, 2FM Breakfast Show, Newstalk, BBC N.Irl and many others.
Over 1000 individuals followed Leabhar.ie on social media acting as ambassadors for its news and amplifying its messages to a potential audience of a quarter of a million people.
Targeted messages to consider Irish language books as Christmas gifts appeared in the media on a daily basis over a month long period in national and social media.
- Foras na Gaeilge
- 14th February 2013