HTC Ireland #HuntTheCup Treasure Hunt.

Brief:

With HTC as the main official smartphone sponsor for the UEFA Champions League and Europa Cup, HTC Ireland wanted to highlight this sponsorship and to create excitement around the brand in an Irish tone of voice.

Action:

We devised and created an innovative Twitter based treasure hunt competition to give HTC’s Irish fans a chance to win a fantastic prize of flights to a Champions League game along with a UEFA Champions League collector’s edition HTC One M8.

We chose Twitter as the main outlet to run the competition due to its mobile base and its role in hosting second screen UEFA conversation. We created a ‘5 Day Countdown’ for the kick-off day of the event which successfully created positive interaction on both HTC Ireland’s Twitter and Facebook pages.

On the day of the event, we used a ‘Retweet to Reveal’ mechanic to allow people on Twitter to remove tiles from a custom-made map of Dublin to reveal the location of the UEFA Champions League collector’s edition HTC One M8 and flight and match tickets to a Champions League game.

 Results:

Including the ‘5 Day Countdown’ on both the official HTC Ireland Facebook and Twitter pages, the key metrics for the campaign are as follows:

Over 276k potential impressions on Twitter

Twitter profile follower increase of 143 followers

#HuntTheCup trended on Twitter on the day of the event

@HTCIreland trended on Twitter in Dublin on the day of the event

Facebook posts on HTC Ireland’s page generated a reach of 58,839

  • HTC Ireland
  • 21st October 2014